Sony Computer Entertainment America (SCEA) and Sony Computer Entertainment Europe (SCEE) have announced that a new dynamic in-game advertising system is being launched in order to harvest the rapidly growing in-game advertising market. Advertisement distribution company, IGA Worldwide, has been selected as its first partner though more are expected to follow.
“The PS3 platform is primed [...]

Amidst wrestling with the public perception of the Xbox 360’s apparent hardware quality, Microsoft’s Entertainment and Devices division reported a profit for its third quarter.Thanks to “robust demand” for Xbox 360 consoles, the Entertainment and Devices arm of the software giant saw revenue for the quarter grow 68 percent over the comparable period last year. [...]