By Harnessing the power of “word-of-mouth” advertising Patti Ainalis has driven her fashion label a long way from its humble beginnings in a spare room.
As a 21-year-old, Ms Ainalis decided that the three-by-two room opening onto a footpath, was perfect to display her women’s suits to the public.
“I thought, ‘Well, we’ll open the doors and [...]

After beginning her label in 2006, business has been booming with high demand for her luxurious, feminine designs.
Emily Newsome, 23, who designs under her maiden name, said she could not believe how busy things have become, and was thrilled to be able to expand her business.
Initially she operated solely out of a studio at her [...]