ESPN (DIS) is late getting into the online high school sports market. To name a few competitors: Sports Illustrated (TWX) got into it last year by funding Takkle.com, and integrating the site onto SI.com; Hearst launched its own network last year; PrepChamps.com got a round of funding last month.
But ESPN RISE will be effective when [...]

Yahoo is entering a market already served by Glam Media Inc. and iVillage, a unit of General Electric Co.’s NBC Universal. It is Yahoo’s first site aimed at a single demographic, although other Yahoo sites like Finance and Sports already draw specific audiences.With Shine, Yahoo plans to expand its offerings in parenting, sex and love, [...]

Yahoo is entering a market already served by Glam Media Inc. and iVillage, a unit of General Electric Co.’s NBC Universal. It is Yahoo’s first site aimed at a single demographic, although other Yahoo sites like Finance and Sports already draw specific audiences.With Shine, Yahoo plans to expand its offerings in parenting, sex and love, [...]

Yahoo is entering a market already served by Glam Media and iVillage, a unit of General Electric’s NBC Universal. It is Yahoo’s first site aimed at a single demographic, although other Yahoo sites such as Finance and Sports draw specific audiences. With Shine, Yahoo plans to [...]

But these media networks — some linking fewer than a dozen hand-picked Web sites — may have a tough time competing with the larger networks of thousands assembled by Google Inc., Yahoo Inc., Microsoft Corp. and Time Warner Inc.’s AOL.Those companies have been expanding, too, spending at least $11 billion collectively to buy smaller ad [...]