Take Healthy You And Call Me In The Morning
Jun 16th, 2008 | By admin | Category: HealthThat’s why the Northwest Florida Daily News will launch a new monthly magazine this week called “Healthy You.”
The first edition will be inside this Wednesday’s Daily News. After you give it a read, I hope you’ll e-mail me and tell me what you think of it. Or e-mail “Healthy You” Editor Julie Hatfield at julieh@nwfdailynews.com. My belief is that you will find a lot in the magazine to like.
Some ideas come to fruition in a flash. Others take a little longer. The genesis of “Healthy You” actually began several months ago.
Last winter, during a Daily News department heads meeting, we brainstormed ways to better serve medical and health customers on the Emerald Coast.
When I say “customers,” I mean advertisers and readers. Not all of our readers are advertisers, but I can tell you from experience that nearly all our advertisers are avid readers.
Anyway, we decided that all our customers would be well served by a publication focused on health and fitness. There is a significant medical-health industry on the Emerald Coast. And our own readership studies have shown that health is a key topic of interest.
But you really don’t need a study. Just bring up health as a topic to friends and see what they have to say on the subject.
Indeed, that’s just what I did. I took former Daily News Business Editor Tracy Conner and four of her friends to lunch, asked them to tell me which health topics interested them, and then spent the next hour writing down their great ideas until my hand was sore.
Tags: advertisers, belief, business editor, editor julie, emerald coast, fda, fir, fruition, genesis, hatfield, Health, health and fitness, health customers, health industry, health topics, ins, last winter, mail, medical health, northwest florida daily news, readership studies